Head of Communications and Engagement

**EXTERNAL ANNOUNCEMENT**

**TITLE: Head of Communications and Engagement**

**Contract Type: National**

**TEAM/PROGRAMME: Advocacy, Campaign, Communications and Media (ACCM)**

**LOCATION: Bangkok, Thailand**

**CONTRACT LENGTH: Open-ended**

**ROLE PURPOSE:**

The Head of Communications and Engagement will provide overall leadership, management and strategic direction to Save the Children’s communications, campaigns, media, brand, and broader audience engagement work in Thailand. S/he will oversee the development and implementation of communication strategies that strengthen Save the Children’s reputation, increase public awareness of children’s issues, enhance audience engagement, and support communications for fundraising.

The post holder will ensure Save the Children’s representation, communications activities, content and products are coherent, creative, impactful and effective in order to achieve policy change, public awareness and behavioural shifts that improve the lives and uphold the rights of vulnerable and marginalised children in Thailand, in line with the organisation’s strategic priorities. Working closely with the Strategy, Programme Quality and Impact (SPQI) Director and Executive Director (ED), the post holder plays a critical role in networking and relationship building with relevant external stakeholders and represents the organisation’s views as needed. The post holder will also develop and implement effective communications and media strategies that increase visibility, supporter engagement and public trust.

The post holder will play a key role in developing compelling content and engagement strategies across digital, media and public channels, while supporting donor visibility, resource mobilisation and individual giving initiatives.

The post holder will report directly to the Executive Director and work closely with the SPQI Director, fundraising teams and programme teams, to identify influencing and communication opportunities as well as proposals that will require inputs on campaigns, visibility and communications. This role will collaborate closely with the relevant colleagues in global teams as well as other Save the Children organisations in the region to ensure the effective delivery of campaign and communication strategies.

**SCOPE OF ROLE:**

**Reports to:** Executive Director

**Staff reporting to this post:** Communications and Multimedia Coordinator, Communications officer, Brand and Media Coordinator, Comms and Engagement intern.

**Role Dimensions:** Regular contact with content, campaign and communications staff in other organisations, local implementing partners, and Save the Children staff from global, member and regional teams. This post holder will manage project specific comms and engagement budgets.

**KEY AREAS OF ACCOUNTABILITY:**

**Communications and Media**

- Ensure good external representation of Save the Children through communications materials and the management of Save the Children's online and offline presence for Thailand.
- Ensure safeguarding in content collection and dissemination and guide the creation compelling content that elevates the voices of communities especially children and showcases Save the Children's impact.
- Develop and lead a communications strategy that identifies key audiences and develops key messages and products
- Ensure communication products effectively communicate programme impact to supporters, donors and the wider public.
- Oversee production of high-quality, accurate, clear and consistent information and communications outputs that highlight the situation in Thailand for children, including case studies, feature stories, and blogs with support from Communication Coordinator
- Ensure brand consistency and integrity across all platforms and products.
- Oversee production of high-quality information and education materials, and/or visually appealing and brand-aligned external marketing materials for programme teams according to strategic priorities with support from Communication Officer/Consultant
- Support the development of communication strategic plans for programme teams
- Support Business Development and Fundraising teams through donor-facing communications materials, campaign messaging and stewardship content.
- Lead Thailand’s media strategy for both national and international media (based in Thailand) where appropriate to ensure that Save the Children is front and centre of issues in the news spotlight that concern children in Thailand.
- Build, maintain and grow relationships with legacy media and new media in Thailand and support the team to ensure timely and effective media coverage.
- Aim to make Save the Children the Number 1 share of voice in the media whenever possible on high visibility issues and crises impacting children in Thailand.
- Support the team to ensure a strong bench of trained and capable media spokespeople who can speak confidently to national and international media about our responses and programmes.
- Oversee regular monitoring of local media coverage of key issues related to children and Save the Children in Thailand. Ensure team oversight of media field visits in Thailand. Support local media monitoring in Thailand as appropriate.
- Oversee website content strategy and digital content optimisation to improve audience engagement and supporter conversion.

**Campaigns**

- Support the development of clear and realistic communications and content to support campaign initiatives by thematic sectors.
- Support program, project staff and partner organisations to articulate their priority campaign objectives and develop realistic strategies and plans for achieving programs’ objectives.
- Ensure that the Executive and SPQI Directors are equipped with up-to-date key messages and tools to inform their dialogue and representation.
- In collaboration with the Monitoring, Evaluation, Accountability and Learning (MEAL) team and relevant programme staff, establish monitoring and evaluation mechanisms for campaigns and ensure that implementation and impact are effectively monitored and evaluated, and lessons documented and shared.
- Lead in identifying and managing potential risks associated with Save the Children's public positions on issues and design strategies to mitigate the risks that have been identified.
- Work with Save the Children regional and global Advocacy, Campaign, Communication and Media (ACCM) teams to ensure linkages of local, national and global communications and campaign issues in a manner that informs Save the Children at all levels to ensure coherence of messaging.

**Management and Capacity Building**

- Supervise Comms and Engagement team members and consultants to achieve results. Provide mentoring, coaching and structured professional development. Resolve any conflicts or issues in individual and/or team performance and ensure staff wellbeing.
- Provide regular reports on Comms and Engagement activities and relevant KPIs to Executive and SPQI Directors when appropriate.
- Ensure regular reports are produced highlighting communication performance, audience engagement, digital growth, media reach and fundraising-related communications outcomes.
- Build capacity of programme staff and partners to contribute high-quality stories, content and communication products that strengthen organisational visibility and engagement.

**Emergencies**

- In times of crisis, be ready to change priorities rapidly and support an emergency response including by working outside of normal business hours and days, and deploying to field locations
- Collaborate with regional and global teams to ensure the timely capture, processing, and coordination of emergency-related content

**BEHAVIOURS (Values in Practice):**

**Accountability:**

- Holds self-accountable for making decisions, managing resources efficiently, achieving and role modelling Save the Children values
- Holds the team and partners accountable to deliver on their responsib