RFP for Visual Design and Publication Development Services For HPV Technical Guidelines

## **Who We Are**

Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content reaches millions of girls in Africa and Asia to make choices and changes in their lives. Igniting their confidence to act differently at a time that can define their future. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, relationships, etc. And we use innovative technology so we can reach girls at scale. We arm girls with the skills to negotiate and redefine what they are told is possible, so every girl can choose to be in control of her body, her health, her learning and livelihood. When a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country. That’s the Girl Effect.

## **Background**

Girl Effect has developed a suite of **HPV and immunization technical guidelines** under its Social and Behaviour Change (SBC) programming portfolio, in partnership with global and national health stakeholders, including Gavi, UNICEF, and national EPI departments (Essential Programme for Immunization).

These guidelines are highly technical documents intended for use by:

- National EPI managers
- Immunization programme implementers
- SBC and communication specialists
- Technical partners and donors

While the content has been technically strengthened and rewritten to reflect global best practice, the current outputs require **professional design, formatting, visualization, and production-ready layout development** to ensure they are:

- Visually engaging and easy to navigate
- Consistent across a suite of 9+ technical documents
- Clear in presenting complex SBC and immunization concepts
- Suitable for both print and digital use
- Aligned with Girl Effect’s brand and accessibility standards

The design partner will play a critical role in transforming technical content into **high-quality, user-friendly publications** that can serve as technical guidebooks for the global community of practice for vaccination and immunization.

## **What we are looking for**

The objective of this consultancy is to engage a **creative design agency or studio** to lead the visual design, layout, and production preparation of a suite of HPV technical guidelines and related summary documents.

The consultancy will ensure that all materials are:

- Professionally designed and publication-ready
- Visually consistent across the full guideline suite
- Easy to understand for technical and non-technical audiences
- Enhanced with infographics, diagrams, and visual storytelling elements
- Aligned with Girl Effect’s brand identity and global accessibility standards

### **Scope of Work**

### The design agency/consultant will undertake the following integrated tasks:

#### **1. Visual Design and Layout of HPV Guidelines (9 Documents)**

### Design and format nine HPV technical guidelines into professionally structured publications, including:

- ### Full publication layout design (print and digital versions)
- ### Consistent template application across all 9 guidelines
- ### Clear visual hierarchy for technical content
- ### Formatting of tables, frameworks, and tools
- ### Integration of navigation systems (headings, sections, call-outs, highlights)

#### **2. Copywriting, Editing and Content Refinement**

### Provide light-to-moderate copywriting and editorial support to ensure all materials are:

- ### Clear, concise, and accessible to EPI and SBC audiences
- ### Consistent in tone, terminology, and structure across all documents
- ### Free of repetition, ambiguity, or overly technical language where not required
- ### Structured for readability and usability in real-world programme settings

### Specifically, the consultant will:

- ### Refine and edit existing text for clarity and flow
- ### Strengthen headlines, section titles, and key messages
- ### Simplify complex SBC and immunization language where needed
- ### Ensure consistency in terminology across all 9 guidelines
- ### Align writing style with practical “field usability” (action-oriented, not academic)
- ### Adapt tone for mixed audiences (technical + programme implementers)

### Note: This is not full content rewriting (which has been completed in the technical ToR), but **editorial strengthening, clarity improvement, and communication polishing integrated into design.**

#### **3. Development of Visual Assets and Infographics**

### Translate complex technical content into visual formats, including:

- ### Infographics for SBC concepts and behaviour pathways
- ### Diagrams of caregiver journeys and service delivery pathways
- ### Visual frameworks (planning tools, message frameworks, implementation models)
- ### Iconography systems for navigation and comprehension
- ### Process diagrams for technical guidance (e.g. zero-dose strategies)

#### **4. Design of Comprehensive Summary Guideline**

### Design a high-quality executive summary guideline that:

- ### Distills key insights from all 9 guidelines
- ### Uses strong visual storytelling and minimal dense text
- ### Includes key frameworks, models, and action points
- ### Is highly accessible for decision-makers and non-technical audiences

#### **5. Design System and Publication Consistency**

### Develop a unified design system across all outputs, including:

- ### Typography hierarchy and formatting system
- ### Colour palette aligned with Girl Effect branding
- ### Icon and illustration system
- ### Layout grid and template structure
- ### Consistency rules for scaling future guideline design work

#### **6. Collaboration and Iteration**

- ### Work closely with the Girl Effect programme and technical teams
- ### Participate in structured review and feedback cycles
- ### Ensure alignment between content intent, copy clarity, and visual design
- ### Incorporate iterative refinements across all documents

### **Deliverables**

- ### 9 fully designed HPV technical guidelines (publication-ready PDFs) within 10 working days
- ### 1 designed comprehensive summary guideline
- ### Lightly copyedited and refined final text across all documents
- ### Full suite of infographics, diagrams, and visual assets
- ### Design system/style guide for the guideline suite
- ### Editable source files (InDesign / Figma or equivalent)
- ### Print-ready and digital-optimised versions

### **Who You Are**

The ideal design agency or consultant will have:

- Strong **publication production capability at scale**
- Ability to run **parallel design workflows (multi-document production)**
- Strong ability to translate technical content into accessible visuals
- In-house or embedded **copyediting capability (mandatory)**
- High proficiency in tools such as Adobe InDesign, Illustrator, Figma (or equivalent)
- Experience delivering **fast-turnaround donor/public health reports**
- 7–10+ years of experience in publication design or creative communications
- Proven portfolio of:
- Health, development, or technical publication design
- Infographics and data visualization
- Multi-document design systems or report suites

#### **Highly Desirable:**

- Experience in immunization, public health, or SBC communication materials
- Experience designing for low-resource or Global South audiences
- Familiarity with accessibility standards for print and digital publications

### **Reporting and Management**

The design agency/Consutant will work closely with Girl Effect’s Programme and Technical Teams. All deliverables must be approved by Girl Effect before finalization and publication. All communication and outputs will be in English.

### **Proposal Submission Requirements**

Interested agencies or consultants should submit **two examples of previous design work** and a proposal (**max 4 pages**) including:

- Company/consultant profile and relevant expe