Job
Performance Marketing Associate
- Organization: Moringa School
- Location: Kenya
- Category: Full-time
About this opportunity
Founded in April 2014, Moringa School plays a crucial role in developing and nurturing highly potential individuals who are passionate about technology and want to take a lead role in mobile and web development through equipping them with life long skills. Through our top quality teachers, to our intensive curriculum we are creating world-class developers i…
Performance Marketing Associate
Job Summary
• The Performance Marketing Associate will own the day-to-day operations of Moringa’s performance marketing activities — running, monitoring, and optimizing paid campaigns across multiple channels on a daily basis. This is a hands-on, execution-focused role for a well-rounded performance marketer who is comfortable managing the full breadth of daily performance marketing tasks — from campaign setup and budget monitoring to reporting and funnel tracking — to drive user acquisition, engagement, and revenue growth.
Key Responsibilities
Daily Campaign Operations
• Own the day-to-day setup, launch, monitoring, and optimization of paid campaigns (Google Ads, Meta, LinkedIn, Twitter, and others) in line with admissions and revenue targets.
• Conduct daily checks on campaign health — pacing, spend, delivery, and performance — and make or flag optimizations as needed.
• Support the creation of ad creatives, landing pages, and campaign copy in collaboration with the creative and product marketing teams.
• Produce daily/weekly performance reports, flagging issues or opportunities to the Manager.
• Manage day-to-day advertising budget tracking and pacing across platforms.
• Run and document A/B tests and experiments, feeding learnings into the Paid Media Playbook.
Content & Calendar Support
• Support execution of the content marketing strategy in line with brand and business goals.
• Help maintain and update the Moringa School Content Calendar, ensuring timely posting across paid, earned, and owned channels.
• Draft and coordinate campaign messaging, visuals, and copy for review and approval.
• Stay current on digital trends and share ideas for new content approaches.
SEO & Digital Optimization Support
Performance Marketing Associate
Job Summary
• The Performance Marketing Associate will own the day-to-day operations of Moringa’s performance marketing activities — running, monitoring, and optimizing paid campaigns across multiple channels on a daily basis. This is a hands-on, execution-focused role for a well-rounded performance marketer who is comfortable managing the full breadth of daily performance marketing tasks — from campaign setup and budget monitoring to reporting and funnel tracking — to drive user acquisition, engagement, and revenue growth.
Key Responsibilities
Daily Campaign Operations
• Own the day-to-day setup, launch, monitoring, and optimization of paid campaigns (Google Ads, Meta, LinkedIn, Twitter, and others) in line with admissions and revenue targets.
• Conduct daily checks on campaign health — pacing, spend, delivery, and performance — and make or flag optimizations as needed.
• Support the creation of ad creatives, landing pages, and campaign copy in collaboration with the creative and product marketing teams.
• Produce daily/weekly performance reports, flagging issues or opportunities to the Manager.
• Manage day-to-day advertising budget tracking and pacing across platforms.
• Run and document A/B tests and experiments, feeding learnings into the Paid Media Playbook.
Content & Calendar Support
• Support execution of the content marketing strategy in line with brand and business goals.
• Help maintain and update the Moringa School Content Calendar, ensuring timely posting across paid, earned, and owned channels.
• Draft and coordinate campaign messaging, visuals, and copy for review and approval.
• Stay current on digital trends and share ideas for new content approaches.
SEO & Digital Optimization Support
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