Job
Terms of Reference UI/UX Designer (Individual Consultant) July 2026 Kenya
- Organization: Girl Effect
- Location: Kenya
- Deadline: Tue Jul 14 2026
- Category: Other
About this opportunity
**Terms of Reference**
**UI/UX Designer (Individual Consultant)**
**July 2026**
**Kenya**
## **Top Line Objective:**
Girl Effect Kenya is looking to procure the services of a UI/UX /Designer. You will be designing and prototyping analogue and digital experiences with human-centred insights and needs at their core. You’ll be inspired by how technology can unlock new possibilities and choices for our audiences, and you'll imagine new uses of technology to address access, literacy, security, and other barriers.
## **Who We Are**
Girl Effect is an international non-profit that builds media that girls want, trust, and need.From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting, and we use technology to reach girls at scale so every girl can choose to be in control of her body, health, learning, and livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
## **The Brand**
**Girl Effect uses a branded media approach to deliver behavioural change programmes.**
We reach girls across the world, where they are online and offline, to support them at the critical moments in life when choices around their health, education, and economic future need to be made.
We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.
[Chhaa Jaa](https://chhaajaa.com/) in India, [Jikizinto](https://jiki.co.za/) in South Africa, [Yegna](https://www.global.girleffect.org/what-we-do/youth-brands/yegna/) in Ethiopia, [Tukisonga](https://tukisonga.ke/en/) and [WAZZII ](https://wazzii.ke/)in Kenya are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, YouTube, TikTok, WhatsApp, Telegram), TV, radio, print, and offline.
## **Our Approach**
**Girl Effect reaches girls where they are via multiple media programs.**
Girl Effect operates multiple media programs, including TV shows, radio dramas, magazines, hotlines, and digital and social media content. We also operate a suite of digital products, including chatbots, websites, and content Apps. Our target audience, adolescent girls and young women worldwide, is now using digital products and social media like never before. Access is managed through a mix of lo-fi and hi-fi devices ranging from feature phones, smartphones, and tablets to laptops. To ensure that our programmes reach girls effectively and efficiently in this complicated maze of media consumption, we focus on reaching them where they are.
## **Girl Effect in Kenya**
Over the last two and a half years, we have invested in setting up key online assets and infrastructure that can be leveraged to deliver programmes under a range of thematics for older adolescent girls and young women aged 15-24 years. We have built a multi-product digital ecosystem of products - across ‘broadcast’ and ‘interactive’ features - that are social media-based and available to girls whenever they need them. This includes, but is not limited to:
**Existing products**
- Inspiring and enabling social and behaviour change content on Facebook, Instagram, TikTok, and YouTube. Including TV and short-form fictional drama series, Podcasts such as Space Yako and Tuki the podcast.
- An AI and menu-based English and Sheng chatbot called WAZZII, on WhatsApp and WEB chat, that allows youth to explore taboo topics on Love, Sex, and Relationships in a safe 1:1 space and nudges them to connect with health services. Including integration with a 24/7 toll-free call and chat concierge-style human support service
- Tukisonga and WAZZII websites are aggregating youth-friendly services and blog content.
- Community engagement through the Champions Application, which delivers in-person, youth-friendly sessions to reach audiences with limited access to digital media through curated experiential events.
## **Upcoming Projects**
To meet the ever-evolving and dynamic needs of the youth we serve in Kenya and help them achieve their dreams and aspirations, we constantly partner with our audience to build fresh digital solutions and optimize existing tools, ensuring our technology effectively supports their health, personal growth, and future ambitions.
Throughout the upcoming year, we will design and launch various digital and offline tools alongside young people, our funding partners, and the Ministry of Health. These initiatives encompass government-led digital platforms for youth and a specialized digital marketplace designed to help youth access livelihood-enhancing opportunities. Additionally, we are committed to advancing the capabilities of our chatbots to assist Kenyan youth in navigating the complexities associated with reproductive health service access using AI.
## **Scope of Work**
Your main goal will be to design with youth fresh digital solutions and refine existing digital products owned by Girl Effect by developing creative answers to diverse design questions. Every solution must be deeply rooted in our behavioral change objectives and the specific requirements of our target audience in Kenya. You will utilize a human-centered design methodology, looking beyond individual tools to consider the broader Girl Effect ecosystem and the intricate pathways girls navigate as they move between our various products.
This consultant will conduct design sprints,consolidate outputs of design sessions, andsupport the running of feature prioritization sessions. They will also conduct prototyping activities collaboratively with a cohort of young people and other stakeholders across products such as chatbots, mobile applications, and brand websites, among others, related to upcoming and existing products.
In this role, you should be an analytical and creative designer who can grasp user needs and solve problems. A strong portfolio of successful UX and other technical projects is essential. The engagement will start from August 2026 to January 2027.
**UX Analysis:**
- Devise and conduct a consultation plan with key stakeholders and target audiences, including questionnaires, focus groups, or interviews.
- Conduct a thorough assessment of the current UX design, identifying usability challenges and opportunities for improvement.
- Create user personas and scenarios to guide the design improvements based on user needs and goals.
- Conduct concept and usability testing in the field with users
- Provide a detailed report summarizing the findings, including prioritized recommendations for UX enhancements to stakeholders and developers.
- Work with data to optimize and enhance products.
- Own and conduct design reviews with data, engineering, and content teams to ensure a successful deployment with an appropriate go-ahead.
**UI Enhancement:**
- Utilize the insights from the UX analysis to redesign and enhance the visual appearance of the web platform's user interface.
- Define interaction models, UI components, and navigation structures to optimize user engagement and facilitate information discovery.
- Incorporate interactive elements to enhance usability and convey complex concepts effectively.
- Develop wireframes, interactive prototypes, and mockups to illustrate proposed UI changes.
- Implement modern design principles, including responsiveness, consistency, and visual hierarchy, while aligning with our brand identity.
- Ensure the new UI design
**UI/UX Designer (Individual Consultant)**
**July 2026**
**Kenya**
## **Top Line Objective:**
Girl Effect Kenya is looking to procure the services of a UI/UX /Designer. You will be designing and prototyping analogue and digital experiences with human-centred insights and needs at their core. You’ll be inspired by how technology can unlock new possibilities and choices for our audiences, and you'll imagine new uses of technology to address access, literacy, security, and other barriers.
## **Who We Are**
Girl Effect is an international non-profit that builds media that girls want, trust, and need.From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives. We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting, and we use technology to reach girls at scale so every girl can choose to be in control of her body, health, learning, and livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
## **The Brand**
**Girl Effect uses a branded media approach to deliver behavioural change programmes.**
We reach girls across the world, where they are online and offline, to support them at the critical moments in life when choices around their health, education, and economic future need to be made.
We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them.
[Chhaa Jaa](https://chhaajaa.com/) in India, [Jikizinto](https://jiki.co.za/) in South Africa, [Yegna](https://www.global.girleffect.org/what-we-do/youth-brands/yegna/) in Ethiopia, [Tukisonga](https://tukisonga.ke/en/) and [WAZZII ](https://wazzii.ke/)in Kenya are some of our youth brands. They exist across multiple channels - digital ( Facebook, Instagram, YouTube, TikTok, WhatsApp, Telegram), TV, radio, print, and offline.
## **Our Approach**
**Girl Effect reaches girls where they are via multiple media programs.**
Girl Effect operates multiple media programs, including TV shows, radio dramas, magazines, hotlines, and digital and social media content. We also operate a suite of digital products, including chatbots, websites, and content Apps. Our target audience, adolescent girls and young women worldwide, is now using digital products and social media like never before. Access is managed through a mix of lo-fi and hi-fi devices ranging from feature phones, smartphones, and tablets to laptops. To ensure that our programmes reach girls effectively and efficiently in this complicated maze of media consumption, we focus on reaching them where they are.
## **Girl Effect in Kenya**
Over the last two and a half years, we have invested in setting up key online assets and infrastructure that can be leveraged to deliver programmes under a range of thematics for older adolescent girls and young women aged 15-24 years. We have built a multi-product digital ecosystem of products - across ‘broadcast’ and ‘interactive’ features - that are social media-based and available to girls whenever they need them. This includes, but is not limited to:
**Existing products**
- Inspiring and enabling social and behaviour change content on Facebook, Instagram, TikTok, and YouTube. Including TV and short-form fictional drama series, Podcasts such as Space Yako and Tuki the podcast.
- An AI and menu-based English and Sheng chatbot called WAZZII, on WhatsApp and WEB chat, that allows youth to explore taboo topics on Love, Sex, and Relationships in a safe 1:1 space and nudges them to connect with health services. Including integration with a 24/7 toll-free call and chat concierge-style human support service
- Tukisonga and WAZZII websites are aggregating youth-friendly services and blog content.
- Community engagement through the Champions Application, which delivers in-person, youth-friendly sessions to reach audiences with limited access to digital media through curated experiential events.
## **Upcoming Projects**
To meet the ever-evolving and dynamic needs of the youth we serve in Kenya and help them achieve their dreams and aspirations, we constantly partner with our audience to build fresh digital solutions and optimize existing tools, ensuring our technology effectively supports their health, personal growth, and future ambitions.
Throughout the upcoming year, we will design and launch various digital and offline tools alongside young people, our funding partners, and the Ministry of Health. These initiatives encompass government-led digital platforms for youth and a specialized digital marketplace designed to help youth access livelihood-enhancing opportunities. Additionally, we are committed to advancing the capabilities of our chatbots to assist Kenyan youth in navigating the complexities associated with reproductive health service access using AI.
## **Scope of Work**
Your main goal will be to design with youth fresh digital solutions and refine existing digital products owned by Girl Effect by developing creative answers to diverse design questions. Every solution must be deeply rooted in our behavioral change objectives and the specific requirements of our target audience in Kenya. You will utilize a human-centered design methodology, looking beyond individual tools to consider the broader Girl Effect ecosystem and the intricate pathways girls navigate as they move between our various products.
This consultant will conduct design sprints,consolidate outputs of design sessions, andsupport the running of feature prioritization sessions. They will also conduct prototyping activities collaboratively with a cohort of young people and other stakeholders across products such as chatbots, mobile applications, and brand websites, among others, related to upcoming and existing products.
In this role, you should be an analytical and creative designer who can grasp user needs and solve problems. A strong portfolio of successful UX and other technical projects is essential. The engagement will start from August 2026 to January 2027.
**UX Analysis:**
- Devise and conduct a consultation plan with key stakeholders and target audiences, including questionnaires, focus groups, or interviews.
- Conduct a thorough assessment of the current UX design, identifying usability challenges and opportunities for improvement.
- Create user personas and scenarios to guide the design improvements based on user needs and goals.
- Conduct concept and usability testing in the field with users
- Provide a detailed report summarizing the findings, including prioritized recommendations for UX enhancements to stakeholders and developers.
- Work with data to optimize and enhance products.
- Own and conduct design reviews with data, engineering, and content teams to ensure a successful deployment with an appropriate go-ahead.
**UI Enhancement:**
- Utilize the insights from the UX analysis to redesign and enhance the visual appearance of the web platform's user interface.
- Define interaction models, UI components, and navigation structures to optimize user engagement and facilitate information discovery.
- Incorporate interactive elements to enhance usability and convey complex concepts effectively.
- Develop wireframes, interactive prototypes, and mockups to illustrate proposed UI changes.
- Implement modern design principles, including responsiveness, consistency, and visual hierarchy, while aligning with our brand identity.
- Ensure the new UI design
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